I’ve always been fascinated about how some people can reach large audiences and have a less than stellar product.

Clearly there was something about how they presented themselves and their product that matched the needs of an audience.

And it shattered the idea that I had that good products speak for themselves.

They don’t.

So I, as an undergraduate engineer, tried to use the spare time I had to learn a little bit about marketing.

Here’s what I have so far.

Define your SPECIFIC Goal

Who do you want to reach?

Undergraduate sleepless engineers?

What are you trying to sell?

A new app to help people organize their sleep schedule?

What are you trying to teach?

Nowadays most of the new marketing around involves around making sure your audience is able to KNOW for sure that your product is great.

And the best way for them to know that is for you to teach them the ins and outs of what makes your product stand out from all the competitors.

Define your Language

If you have an older audience, you must know how to comunicate with them.

Likewise with a younger one.

But no matter who, you are communicating with humans, and here’s the common aspects every human likes when connecting to someone else (or with a company).

Full blocks of text are BORING

Try to see the diference between this:

If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. Michael Jordan.

and this:

If you’re trying to achieve, there will be roadblocks.

I’ve had them; everybody has had them.

But obstacles don’t have to stop you.

If you run into a wall, don’t turn around and give up.

Figure out how to climb it, go through it, or work around it.

Michael Jordan.

You don’t have to go to extremes and hit enter after every word, keep that for your poems (or mine at I am You) and late night nexts when you are excited and talking with your crush.

Just try to keep 3 lines maximum each paragraph and you’ll probably do fine (remember that I am not a marketing expert, so take everything with a grain of salt).

Serious Language is BORING

Seriously, try to connect using humor, sexual innuendo, or shock value like some comedians do. But don’t ever, ever, ever, evereverever be boring.

Nobody likes boring. Humans like things that grab them from the heart and keep them feeling energized, happier, MORE focused, or more relaxed.

But never boring.

And finally for this post…

One More Thing

Always get in touch with your clients/desirable clients and see what type of problem are they trying to solve, and don’t forget to learn and get feedback from them.

It is they that will help you calibrate your marketing strategy.

Thanks everyone, this is my first Medium post without my pen name, and I’m hoping to share more Little Bits of information about software development, marketing and entrepreneurship with you all.

Stay Safe

lots of kisses

Lucas Schiavini