> ## Content Index
> Fetch the complete content index at: https://lucas-schiavini.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Daily Dispatch 34 - My Current Social Media Marketing Strategy
- URL: https://lucas-schiavini.com/daily-dispatch-34-my-current-social-media-marketing-strategy/
- Published: 2022-08-26T09:11:52.000Z
- Updated: 2022-08-26T18:44:26.000Z
- Author: Lucas Schiavini
- Tags: dailydispatch, marketing, #Import 2026-08-11 14:49

So here's how I'm using social media to spread my content so far.

## Social Media

I have some Applets on [IFTTT](https://ifttt.com/explore?ref=lucas-schiavini.com) that listen for [my RSS feed](https://lucas-schiavini.com/rss/) from this blog for "tw33t-post" and "l1nkedin-post" (without the numbers, I don't want this post to be automatically shown on [Twitter](https://twitter.com/LucasSchiavini?ref=lucas-schiavini.com) or on [LinkedIn](https://www.linkedin.com/in/lucas-schiavini/?ref=lucas-schiavini.com) hahahaha but you get the idea).

Check out how that looks:

![](https://lucas-schiavini.com/content/images/2022/08/image-8.png)

My applets running on IFTTT

Another thing I do is use the same RSS feed to feed into my [Dev.to](https://dev.to/lschiavini?ref=lucas-schiavini.com) page and my [Pinterest Feed](https://br.pinterest.com/LucasSchiavini/?ref=lucas-schiavini.com).

Here's how the Pinterest page looks:

![](https://lucas-schiavini.com/content/images/2022/08/image-7.png)

My Pinterest page

It's pretty cool to see it all automatically.

## Manual Posting

However, on [Dev.to](https://dev.to/lschiavini?ref=lucas-schiavini.com) I need to manually put a flag `published = true` on each post.

And the best part of all, this Ghost platform that I'm using for the blog allows me to schedule posts in advance. So I can get some of my work sent even if I take a sick leave or it's a holiday. 

Some more long-form posts I also post on my [medium account](https://lucas-schiavini.medium.com/?ref=lucas-schiavini.com).

## Email Marketing

From what I studied about newsletters and [the creator economy](https://lucas-schiavini.com/10-steps-for-new-creators-online/) it's very useful to be predictable in terms of when the readers will hear from you.

I'm not a predictable person(+ a full-time job and all), but I know every week I'll have something to write, that's why I created a "Wednesday Drop", "Top 3 Posts a Week - Every Saturday" and "Monthly Review".

That way I know when to SCHEDULE, and the readers (you cute people) know when to read them.

## Analytics

I went simple here, with google analytics. It looks pretty cool and it's really easy to set up(+ it's free for small businesses yay! 😁). I just put the code on the `<head>` part of this ghost's publication.

![](https://lucas-schiavini.com/content/images/2022/08/image-9.png)

Google Analytics page

## The FUTURE 🦖 🚗🔥🔥🔥🌀

Here's a cool resource for [100 successful growth strategies](https://airtable.com/appzOC0qmVjOhVWnE/tblomzmJReZIHTf6n/viwNrvpRgjTz6pQrO?blocks=hide&ref=lucas-schiavini.com).

I'll be looking into it for a good while I believe.